ICHIBAHN CORPORATE STORY

Ichibahn was established because of a need, in the fast growing restyling and performance category, for a true industry leader, catering to the brand-savvy sport compact enthusiasts. Ichibahn has become known for offering the best fit, finish and performance on its steering wheels, shift knobs, pedal kits, engine accessories, lighting components and all of the products it manufacturers. Ichibahn is also very well known for its aggressive marketing style, advertising monthly in the magazines that makes us visible to both industry and consumers alike. Along with its stand alone strength in the automotive industry, Ichibahn often co-brands with its sister company Audiobahn, which allows both companies unrivaled presence in the target demographic. The company attends over 150 shows a year and sponsors more than twenty show cars annually. Ichibahn has also associated itself with companies like Hot Wheels® and Muscle Machines® to produce die cast toy cars, further spreading the Ichibahn name